IT support for charities: Why non-profits should embrace technology

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Despite the difficulties that the pandemic has caused across the UK, community spirit and support for charities remained at a high. Despite this, the majority of UK charities have unfortunately experienced a ‘devastating loss of funds’ in 2020. This is vastly due to the inability to conduct face-to-face interactions to enable fundraising, build awareness and support individuals.

Like many organisations, charities have had to adapt their business strategy to reflect the current climate of the economy. Digital transformation is spreading throughout UK businesses, and non-profits should take note of this, as failure to do so could impact their immediate business success as well as their long-term business continuity.

Continue reading this article to discover how non-profits can adapt to the current business climate by embracing IT.

Outsource IT to focus on the bigger picture

Charity workers are remarkable, often taking on tasks that are way out of their expertise yet still completing it effectively. However, the benefits of outsourcing IT cannot be overlooked, particularly now considering the impact technology has on the modern workplace. An outsourced IT support team can take responsibility for the businesses’ operational tasks, so the management team can focus on fundraising and awareness.

In addition to this, an outsourced IT team will have access to industry-leading IT solutions which can improve productivity, security and user-welfare. An area often overlooked within the non-profit sector.

We’ve discussed in detail the benefits of outsourcing IT in a recent article, which can be read by clicking here.

Digital events are replacing traditional practices

In a world where face-to-face communications are limited, the shift to digital methods of communication has been relatively successful. Many charities are now relying on online events to build awareness and generate income.

It is not uncommon for non-profits to invest funds into strategies which build an online presence. It is vital that charities are aware of the ever-increasing influence social media is having on society, specifically when trying to reach the younger demographics. Having a strong grasp on the technology that is currently available will only increase a charities chance of online success.

Microsoft to the rescue

Luckily, Microsoft will donate a number of its products to eligible non-profits. These products have been built specifically for growth and business continuity, which as we’ve discussed, should be of huge importance to charities.

If eligible, charities can benefit from free licensing for Microsoft 365 (Word, Excel, Outlook, Exchange Online, Teams and more), which has proven to secure remote working whilst reducing costs. Alongside this, Microsoft can provide digital training which specifically relates to the skills and tools non-profits can utilise to successfully meet their targets and ensure future success.

An IT support partner can utilise Microsoft’s products, as well as other technology solutions, to ensure that a charity is digitally secure, whilst providing a roadmap to improve fundraising effectiveness and build public awareness.